Posted in Random thots..

Idea #7: What is your Winning difference ?


What is your winning Difference

If you are a creator of things, this is the question you hear all the time.

Does your idea  have a USP?. What is your core competency? How will you differentiate yourself from the crowd?

And the more I think about it- the more it seems to be the key question for all you do . I mean if you’re doing something just for the sake of hanging in there, then you’re fine. But if you want to grow up the ladder, get that promotion , make money in your business, get your idea spread .. Then you absolutely need to nail this thing – “What’s your  winning difference?”

And as elementary as the answer might be, the process of discovering it will be the most painstaking one that you’ve gone through . Because if it were that easy, everyone would have done it, right?

When you are creating something.. a new product , a website, an app , a book – the rules are pretty simple. You either differentiate or you die!..

Even in the workplace – wouldn’t it be magical if you knew how to use your eccentricities to stand out in the crowd. So – Are you the creative types, who can offer a new twist or perspective to your team, or the hard nut with numbers who can churn out any what-if analysis in a jiffy? . Realizing what you are great at, and using it to your advantage makes a lot of difference.

The next big question then – Is there an App for that?  😉 😀 .. No app yet , but a technique to give you very strong leads:

  • Focus on your audience. Give them what they want. Solve their problems. Help them achieve their goal.  Whether it is your Boss, your customers or your readers – you make their life easier and they can’t help but notice you!.
  • Experiment with your strengths.  You may find you have this tiny little winning difference. A quirk, a talent, an approach to problem solving – call it what you may. Go ahead – capture and nurture it! . Tinker and experiment with it. Add your dash of mad and crazy. You might think.. Hey this outspoken guy is not me. Or I’m not that risk taker who can take that leap of faith on a hunch. But then – “You must be the person you have never had the courage to be. Gradually, you will discover that you are that person, but until you can see this clearly, you must pretend and invent.” ― Paulo Coelho
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Posted in My World View, Random thots.., Technology Talk

Globalization 2.0 ?


IPL_logo

This is the IPL season, and cricket is in the air!

So, even though I’m no huge fan of cricket, I ended up watching this hugely successful Indian Premier League match in South Africa – a fiercely contested match between the Kolkata Knight Riders and Rajasthan Royals in Durban, SA. Amidst the huge frenzy in a jam packed stadium full of enthusiastic cricket fans, every four or wicket attracted roaring applause… There was drama, suspense, enthusiasm and trepidation in the air. As the camera zoomed over the cheering spectators cheering for Rajasthan, something struck my mind. Most of the faces cheering for the Rajasthan Royals was that of foreigners, who would’nt even have seen a map of Rajasthan! Come, think of it – a West Indies skipper Chris Gayle representing an Indian city Kolkata is batting against Shane Warne, an Australian bowler representing Rajasthan in a match which is being cheered by South Africans, and the live stream beamed all over India. Indeed, this is symbolic of India’s coming of age in this era of globalization. This is Globalization 2.0!!

Compare and contrast this with Globalization 1.0.

Traditionally, India witnessed huge growth due to globalization and open markets during the last two decades. Basically, the leap was spurred due to the service based industries flourishing from business generated in Europe and the Americas. The booming BPO and the IT industry benefited from jobs being Bangalored, specifically due to the growth of the Internet and the subsequent “flattening” of the world. But essentially, we grew as service providers and not business generators. The IPL has just changed that!!

It has transformed the way the world looks at India, and generated millions in spending and revenue, even in the middle of a recession.It is indeed heartening to see that an idea conceptualized in India has metamorphosed the face of cricket forever. Generating a huge business not only in India but also in South Africa, the IPL has ignited enthusiasm even in the US, a country that traditionally never played cricket.

It is a huge branding exercise, with innovation and a fresh approach to the way sports is marketed. A heady concoction of Bollywood, Business, Cricket and Glamour has all been pre-packaged into an irresistible package called the Indian Premier League. Capturing the imagination of millions of spectators throughout the world, the IPL is a show of corporate power, with thorough professionalism and determination in the face of all odds. The T20 format has been exploited so efficiently, ensuring that every match is the edge-of-the-seat thriller with a nail biting finish!
The Indian in “IPL” is what makes it most special, making it a defining event in the history of Indian Business. Kudos to the revolution – Hail IPL!! 😀