This is the IPL season, and cricket is in the air!
So, even though I’m no huge fan of cricket, I ended up watching this hugely successful Indian Premier League match in South Africa – a fiercely contested match between the Kolkata Knight Riders and Rajasthan Royals in Durban, SA. Amidst the huge frenzy in a jam packed stadium full of enthusiastic cricket fans, every four or wicket attracted roaring applause… There was drama, suspense, enthusiasm and trepidation in the air. As the camera zoomed over the cheering spectators cheering for Rajasthan, something struck my mind. Most of the faces cheering for the Rajasthan Royals was that of foreigners, who would’nt even have seen a map of Rajasthan! Come, think of it – a West Indies skipper Chris Gayle representing an Indian city Kolkata is batting against Shane Warne, an Australian bowler representing Rajasthan in a match which is being cheered by South Africans, and the live stream beamed all over India. Indeed, this is symbolic of India’s coming of age in this era of globalization. This is Globalization 2.0!!
Compare and contrast this with Globalization 1.0.
Traditionally, India witnessed huge growth due to globalization and open markets during the last two decades. Basically, the leap was spurred due to the service based industries flourishing from business generated in Europe and the Americas. The booming BPO and the IT industry benefited from jobs being Bangalored, specifically due to the growth of the Internet and the subsequent “flattening” of the world. But essentially, we grew as service providers and not business generators. The IPL has just changed that!!
It has transformed the way the world looks at India, and generated millions in spending and revenue, even in the middle of a recession.It is indeed heartening to see that an idea conceptualized in India has metamorphosed the face of cricket forever. Generating a huge business not only in India but also in South Africa, the IPL has ignited enthusiasm even in the US, a country that traditionally never played cricket.
It is a huge branding exercise, with innovation and a fresh approach to the way sports is marketed. A heady concoction of Bollywood, Business, Cricket and Glamour has all been pre-packaged into an irresistible package called the Indian Premier League. Capturing the imagination of millions of spectators throughout the world, the IPL is a show of corporate power, with thorough professionalism and determination in the face of all odds. The T20 format has been exploited so efficiently, ensuring that every match is the edge-of-the-seat thriller with a nail biting finish!
The Indian in “IPL” is what makes it most special, making it a defining event in the history of Indian Business. Kudos to the revolution – Hail IPL!! 😀